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Nalazimo se u ljetnom razdoblju i počeli su nam godišnji odmori. Mislima smo u ljetu, na plažama i mediteranskim lokacijama. No, brendovi su već počeli izbacivati jesenske kolekcije, a mi moramo priznati kako nas ovu jesen očekuje puno noviteta. Komad, koji zaista obožavamo nositi su tenisice. Bilo da je riječ o sportskom ili nešto elegantnijem modelu, ovaj komad podiže svaku kombinaciju, a istovremeno je udoban. Onaj osjećaj kada se ujutro trebamo dotjerati za posao i na trendi kombinaciju obučemo tenisice u kojima nam je cijeli dan ugodno. To je osjećaj zbog kojeg zaista volimo streetwear modu.
Kratka povijest jednog od najnošenijih komada obuće
Povijest tenisica je veoma duga. Ona zapravo počinje 1839. godine kada je američki znanstvenik po imenu Charles Goodyear izumio vulkaniziranu gumu. Nekoliko desetljeća kasnije ovaj će se revolucionirani postupak primijeniti na izradu cipela. Prve firme koje su izbacile tenisice su bile All Star s modelom Converse i firma Keds, davne 1916. godine. Prvenstveno napravljene i prodavane za sportske aktivnosti, tenisice su brzo stekle popularnost.
Converse je nosio cijeli američki košarkaški tim na Olimpijskim igrama u Berlinu 1936. godine. No, u to vrijeme se američki trkač Jesse Owen natjecao noseći tenisice braće Dassler. Braća, koja će se oštro razići u kasnim 1940 – ima, nastavit će s poslovanjem dva poznata brenda, Pumom i Adidasom.
Tenisice su ušle u subkulturu tadašnje kreativne scene
Marlon Brando i Marilyn Monroe samo su neke od zvijezda koje su u to vrijeme utjecale na popularizaciju ovog modela cipela. U određenim krugovima one su izazivale buntovništvo i spremnost da se iskoči iz uvriježenih pravila odijevanja. Ovo se osobito odnosi na žene, koje su imale stroga pravila, a feminizam se izražavao kroz sve društvene pore, pa i modu. No, trebalo je proći još dosta vremena kako bi tenisice postale popularne kao danas. Razne kolaboracije s pop i rap scenom i sportašima doveli su do toga da su određeni modeli ušli u povijest.
Sportska kultura je usko povezana s dizajnom tenisicama i u nekim segmentima one odaju počast sportskim uspjesima toga vremena. Sjetite se samo novog Adidas modela u čast košarkaške kuće Jugoplastika. Nije riječ o običnim tenisicama, nego doslovno uspomeni na neka lijepa vremena i kulturu koja je obilježila jedno razdoblje. Naime, i danas postoje modeli za koje se čekaju liste čekanja, a brojni dizajneri sudjeluju u raznim kolaboracijama.
Posljednja popularna kolaboracija dogodila se između brenda Nike i Jacquemusa. Kanye West sa svojim Yeezy modelima je zauvijek ušao u modnu povijest. Možemo primjetiti kako su ove godine u modi tenisice za trčanje, ali i retro modeli koji su doživjeli svojevrsni redizajn. Koje ćete odabrati, ostaje na vama. U nastavku vam donosimo veliki modni vodič od 60 modela IT tenisica za ljeto i jesen.
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